{"id":127479,"date":"2023-12-01T16:14:59","date_gmt":"2023-12-01T15:14:59","guid":{"rendered":"https:\/\/www.masteritaly.com\/?p=127479"},"modified":"2023-12-01T16:14:59","modified_gmt":"2023-12-01T15:14:59","slug":"apro-by-master-wins-an-archiproducts-design-award-in-the-system-components-and-materials-category","status":"publish","type":"post","link":"https:\/\/www.masteritaly.com\/en\/news\/apro-by-master-wins-an-archiproducts-design-award-in-the-system-components-and-materials-category\/","title":{"rendered":"APRO by Master wins an Archiproducts Design Award in the System Components and Materials category"},"content":{"rendered":"

The first major recognition is here for APRO<\/strong><\/a>, the automation system for thewindows of the future. \u00a0In the iconic setting of the Superstudio<\/strong> in Milan\u2019s Via\u00a0Tortona, Thursday 16 November<\/strong> saw the announcement of the winners of\u00a0the Archiproducts Design Awards 2023<\/strong> in a gala evening that brought\u00a0together the elite of the architecture and design worlds.<\/p>\n

An international panel of designers, architects, artists and creatives\u00a0presented APRO by Master<\/strong> with the ADA 2023 in the System<\/strong>\u00a0Components and Materials category<\/strong>, which included entries from leading\u00a0players in the components sector. Receiving the award on behalf of the\u00a0whole Master technical and product development team were Renato<\/strong>\u00a0Mastromarino<\/strong>, Product Marketing & Content Manager and Gianvito<\/strong>\u00a0Mastrorocco<\/strong>, Digital Marketing & Communication Manager, along with Leo<\/strong>\u00a0De Carlo<\/strong> from MIST studio, who is responsible for APRO\u2019s elegant design\u00a0and minimalist style.<\/p>\n

\"\"<\/p>\n

\u201cI\u2019m very proud of the Archiproducts Award we\u2019ve received for APRO by<\/em>\u00a0Master Italy. Working on this project gave me the opportunity to add<\/em>\u00a0beautiful design to a highly technical product; this makes APRO an item<\/em>\u00a0which, in addition to carrying out its specific function elegantly, also<\/em>
\ndemonstrates that Italian style is successful even in fields that seem far apart<\/em>\u201d, said designer Leo De Carlo<\/strong> of MIST, who took care of the aesthetics of the\u00a0design\u201d.<\/p>\n

\"\"<\/p>\n

\u201cMaster has always manufactured accessories for doors and windows \u2013 very<\/em>\u00a0technical products by definition. With <\/i>APRO<\/strong> I really wanted <\/i>cross-<\/strong>fertilisation w ith professional designers<\/strong> so that we could start introducing<\/em>\u00a0design concepts into the ideation and development processes of our<\/em>\u00a0technical solutions.\u00a0This is because I\u2019m a strong believer in cross-fertilisation and constant<\/em>\u00a0improvement, in order to achieve increasingly high standards<\/em>\u201d, in the words\u00a0of Lorenzo Lafronza<\/strong>, Technical and BU OEM Director at Master.<\/p>\n

<\/p>\n

\"\"<\/p>\n

This important recognition for APRO in an international competition like\u00a0Archiproducts Design Award reaffirms the positive reactions to the product\u00a0line from markets all over the world, for its response to the need to turn any\u00a0window into an integrated element of home automation<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first major recognition is here for APRO, the automation system for thewindows of the future. \u00a0In the iconic setting of the Superstudio in Milan\u2019s Via\u00a0Tortona, Thursday 16 November saw the announcement of the winners of\u00a0the Archiproducts Design Awards 2023 in a gala evening that brought\u00a0together the elite of the architecture and design worlds. An [\u2026]<\/p>\n","protected":false},"author":6,"featured_media":127283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,61],"tags":[],"class_list":["post-127479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","category-products-and-services"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-05-14 10:49:01","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/127479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/comments?post=127479"}],"version-history":[{"count":4,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/127479\/revisions"}],"predecessor-version":[{"id":127508,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/127479\/revisions\/127508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media\/127283"}],"wp:attachment":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media?parent=127479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/categories?post=127479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/tags?post=127479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}