{"id":147457,"date":"2024-11-20T13:24:15","date_gmt":"2024-11-20T12:24:15","guid":{"rendered":"https:\/\/www.masteritaly.com\/?p=147457"},"modified":"2024-11-20T13:24:15","modified_gmt":"2024-11-20T12:24:15","slug":"the-master-group-was-the-leading-supplier-of-high-tech-solutions-for-door-and-window-hardware-at-veteco-madrid-2024","status":"publish","type":"post","link":"https:\/\/www.masteritaly.com\/en\/news\/the-master-group-was-the-leading-supplier-of-high-tech-solutions-for-door-and-window-hardware-at-veteco-madrid-2024\/","title":{"rendered":"The Master Group was the leading supplier of high-tech solutions for door and window hardware at VETECO Madrid 2024"},"content":{"rendered":"<p><b><span data-contrast=\"none\">From 5 to 8 November 2024<\/span><\/b><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">MASTER Group<\/span><\/b><span data-contrast=\"none\"> participated in <\/span><b><span data-contrast=\"none\">VETECO Madrid,<\/span><\/b><span data-contrast=\"none\"> the most important trade fair for the window and facade industry in Spain and one of the flagship events of the International Building Week. The event, which brought together <\/span><b><span data-contrast=\"none\">over 300 companies from more than 80 countries<\/span><\/b><span data-contrast=\"none\">, confirmed itself as a hub of innovation for the entire construction industry, attracting professionals and trade operators looking for the latest innovations to meet the growing needs of the market. The added value of VETECO lies in its ability to combine knowledge, innovation and solutions, which are key themes of this edition and also core to the MASTER Group.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">\u201cVETECO trade fair is today a <\/span><\/i><b><i><span data-contrast=\"none\">strategic meeting in the international Fenestration sector<\/span><\/i><\/b><i><span data-contrast=\"none\">, consolidating in the 2024 edition its importance not only for the Iberian market, but also for the Latin American market. MASTER\u2019s participation generated great interest among industry operators, confirming the stability of our position as a leader in high value-added solutions for aluminium windows\u00a0 and doors,\u201d <\/span><\/i><span data-contrast=\"none\">said <\/span><b><span data-contrast=\"none\">Francesco Simone, Sales & Marketing Director<\/span><\/b><span data-contrast=\"none\">.<\/span><i><span data-contrast=\"none\"> \u201cIn a market often characterised by repetitive solutions, <\/span><\/i><b><i><span data-contrast=\"none\">MASTER stands out due to its innovation capacity <\/span><\/i><\/b><i><span data-contrast=\"none\">by bringing to VETECO a series of innovations that meet the growing needs of a complex and crowded sector. The trade fair was THE ideal showcase for us to strengthen our international presence and consolidate partnerships with all operators\u201d.<\/span><\/i><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6,\"335559738\":0,\"335559739\":0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Master Italy participated in VETECO by bringing <\/span><b><span data-contrast=\"none\">its entire technical- sales team to Madrid<\/span><\/b><span data-contrast=\"none\">. The delegation was led by <\/span><b><span data-contrast=\"none\">CEO Michele Loperfido<\/span><\/b><span data-contrast=\"none\">, together with <\/span><b><span data-contrast=\"none\">sales manager Francesco Simone<\/span><\/b><span data-contrast=\"none\">, <\/span><b><span data-contrast=\"none\">technical director Lorenzo Lafronza<\/span><\/b><span data-contrast=\"none\">, and <\/span><b><span data-contrast=\"none\">sales area managers Stefano Loperfido and Silvio Grassi<\/span><\/b><span data-contrast=\"none\">, who manage the Iberian and LATAM areas. This presence not only strengthened the relationship between Master Italy and partners in these areas, but also allowed the group to preview some of its latest innovations.\u00a0<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201c<\/span><i><span data-contrast=\"none\">Veteco was a tangible confirmation of a market, the Latin American market, that is eager for innovation,\u201d\u2019 <\/span><\/i><b><span data-contrast=\"none\">continued Sales Area Manager Silvio Grassi<\/span><\/b><i><span data-contrast=\"none\">. \u201cGreat appreciation from our customers for the minimalist solutions and in general for the new construction trends in the European market, as well as for the many innovative solutions showcased at our stand. I am certain that they will represent the future of the window and door industry not only for Europe, but also for the American continent\u201d<\/span><\/i><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Among the innovative solutions presented by the Master Group at VETECO 2024, there was great interest:<\/span><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">NIX<\/span><\/b><span data-contrast=\"none\">, the new line of retractable handles, an absolute novelty in the field of minimalist design, combining aesthetics and functionality in a concept inspired by the elegance of the essentialism.<\/span><\/li>\n<li><b><span data-contrast=\"none\">Karma<\/span><\/b><span data-contrast=\"none\">, the line of handles with a unique, minimalist design, is distinguished by the innovative approach of its design.<\/span><\/li>\n<li><b><span data-contrast=\"none\">EasyBlock<\/span><\/b><span data-contrast=\"none\">, the line of restrictor arms designed to support all types of openings.<\/span><\/li>\n<li><b><span data-contrast=\"none\">Apro<\/span><\/b><span data-contrast=\"none\">, the intelligent window automation system.<\/span><\/li>\n<li><b><span data-contrast=\"none\">Ween<\/span><\/b><span data-contrast=\"none\">, the 180\u00b0 opening concealed hinge programme, designed to combine design and functionality.<\/span><\/li>\n<\/ul>\n<p><i><span data-contrast=\"none\">\u201cVETECO was also an opportunity to share and display Master\u2019s new products in response to new market trends, from home automation with <\/span><\/i><b><i><span data-contrast=\"none\">our APRO line, to the most cutting-edge designs of the KARMA and NIX lines<\/span><\/i><\/b><i><span data-contrast=\"none\">, without forgetting the customisable accessories for large sliding systems and folding opening systems, TUTTA VISTA and TOPFLEX,\u201d <\/span><\/i><span data-contrast=\"none\">completed <\/span><b><span data-contrast=\"none\">Jos\u00e9 Antonio Sanchez<\/span><\/b><span data-contrast=\"none\">, Spain Area Manager.<\/span><i><span data-contrast=\"none\"> \u201cIt was also an opportunity to strengthen ties with many of our partners present as exhibitors with whom we were able to share all the new solutions and talk about future developments.<\/span><\/i><span data-ccp-props=\"{\"134233117\":true,\"134233118\":true,\"335551550\":6,\"335551620\":6}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From 5 to 8 November 2024, MASTER Group participated in VETECO Madrid, the most important trade fair for the window and facade industry in Spain and one of the flagship events of the International Building Week. The event, which brought together over 300 companies from more than 80 countries, confirmed itself as a hub of [\u2026]<\/p>\n","protected":false},"author":6,"featured_media":147409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[575],"tags":[],"class_list":["post-147457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition-and-events"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-23 20:37:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/147457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/comments?post=147457"}],"version-history":[{"count":1,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/147457\/revisions"}],"predecessor-version":[{"id":147458,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/147457\/revisions\/147458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media\/147409"}],"wp:attachment":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media?parent=147457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/categories?post=147457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/tags?post=147457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}