{"id":166728,"date":"2025-02-14T16:27:04","date_gmt":"2025-02-14T15:27:04","guid":{"rendered":"https:\/\/www.masteritaly.com\/?p=166728"},"modified":"2025-02-14T16:27:04","modified_gmt":"2025-02-14T15:27:04","slug":"a-positive-turnout-for-master-at-bau-2025-a-record-edition-for-innovation-and-the-quality-of-international-attendance","status":"publish","type":"post","link":"https:\/\/www.masteritaly.com\/en\/news\/a-positive-turnout-for-master-at-bau-2025-a-record-edition-for-innovation-and-the-quality-of-international-attendance\/","title":{"rendered":"A positive turnout for Master at BAU 2025, a record edition for innovation and the quality of international attendance"},"content":{"rendered":"

Innovation, sustainability and an increasingly global outlook<\/span><\/b> \u2013 these are the hallmarks of <\/span>BAU 2025<\/span><\/b>, the trade fair of reference for architecture and construction, which attracted over <\/span>180,000 visitors and 2,230 exhibitors<\/span><\/b> from all over the world to <\/span>Munich<\/span><\/b>. This year\u2019s edition marked a historic turning point, with <\/span>52% of exhibitors coming from outside Germany<\/span><\/b>, an absolute record in the 60-year history of the event. International visitors also <\/span>reached 44%<\/span><\/b>, confirming the increasingly-global nature of this important exhibition.<\/span>\u00a0<\/span><\/p>\n

The <\/span>Master Group<\/span><\/b> took part in the event from <\/span>13\u1d57\u02b0 to 17\u1d57\u02b0 January 2025<\/span><\/b>, with a stand designed to represent the central themes of the Munich exhibition in the window and door sector: technological innovation driven by the <\/span>automation<\/span><\/b>, <\/span>minimalism and design of forms<\/span><\/b>. In response to such themes, the Italian company presented some of its most cutting-edge solutions in Munich, such as:<\/span>\u00a0<\/span><\/p>\n

APRO<\/span><\/b><\/a> \u2013 the line of intelligent systems created to <\/span>automate the openings of modern residential, commercial and industrial buildings<\/span><\/b>, thanks to a range of accessories able to transform any door or window into an <\/span>integrated home automation component<\/span><\/b>;<\/span>\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

NIX<\/span><\/b><\/a> \u2013 the innovative concealed handle for tilt-and-turn and casement openings, designed to take minimalism to the extreme, to basically \u2018nothing\u2019, for a <\/span>handle that is virtually invisible,<\/span><\/b>\u00a0 <\/span>entirely recessed in the window profile<\/span><\/b>, created by <\/span>MasterLAB<\/span><\/b>\u2019s designers to integrate functionality and design, eliminate any superfluous elements and leave space for the purity of the lines and the centrality of the glass and profiles.\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

With the <\/span>Master Italy, Windar and Master Polska Sales Teams<\/span><\/b>, the <\/span>Master Group\u2019s<\/span><\/b> Technical and Marketing Representatives welcomed <\/span>500+ visitors to their stand<\/span><\/b>, testifying to the great interest in the brand and in the quality of Master\u2019s Made-in-Italy solutions.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Our presence at BAU Messe 2025 confirmed <\/span><\/i>Master Italy\u2019s pivotal role in the sector<\/span><\/i><\/b> and especially in the <\/span><\/i>innovation of window and door accessories<\/span><\/i><\/b>. We recorded a fabulous turnout, with several new contacts and \u2013 of course \u2013 the significant presence of our historical partners who returned en masse to visit the event after past editions,\u201d <\/span><\/i>commented Francesco Simone, the company\u2019s <\/span>Sales Director<\/span><\/b>.<\/span>
\n\u201cThe European market, although experiencing certain economic difficulties, together with the Mediterranean, Middle East and Far East areas, proved to be particularly dynamic. Discussions with international partners strengthened and confirmed<\/span><\/i> our vision for sustainability, efficiency and digitisation <\/span><\/i><\/b>in the window sector<\/span><\/i>.\u201d<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Master confirms its role as the manufacturer of aluminium accessories with the <\/span><\/i>broadest range in the industry<\/span><\/i><\/b>, extremely focused on both the distribution channel and the design and supply channel<\/span><\/i>,\u201d states <\/span>Lorenzo Lafronza<\/span><\/b>, <\/span>Chief Technical Officer and Head of BU OEM at Master<\/span><\/b>. \u201cThe <\/span>most significant innovations all head in the direction of <\/span><\/i>products of value in enhancing the unique characteristics of aluminium frames<\/span><\/i><\/b> and the concepts of design and minimalism that are now synonymous with contemporary windows<\/span><\/i>.<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>This edition exceeded our expectations both in terms of the quality of the meetings and the perceived climate of trust<\/span><\/i>,\u201d added <\/span>Michele Loperfido<\/span><\/b>, <\/span>CEO of Master<\/span><\/b>. \u201c<\/span>It was thrilling to see the interest in our most innovative solutions, a positive sign to face the challenges of the future with renewed energy. This achievement confirms our commitment to contributing to improved comfort and sustainability in all living environments. With our vision of becoming a benchmark and global partner in the world of doors and windows, we are committed to actively participating in the industry\u2019s evolution and promoting the sustainable development of the communities in which we operate.\u201d<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Innovation, sustainability and an increasingly global outlook \u2013 these are the hallmarks of BAU 2025, the trade fair of reference for architecture and construction, which attracted over 180,000 visitors and 2,230 exhibitors from all over the world to Munich. This year\u2019s edition marked a historic turning point, with 52% of exhibitors coming from outside Germany, [\u2026]<\/p>\n","protected":false},"author":6,"featured_media":166769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[575],"tags":[],"class_list":["post-166728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition-and-events"],"acf":[],"aioseo_notices":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-22 03:11:09","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/166728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/comments?post=166728"}],"version-history":[{"count":3,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/166728\/revisions"}],"predecessor-version":[{"id":166834,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/posts\/166728\/revisions\/166834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media\/166769"}],"wp:attachment":[{"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/media?parent=166728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/categories?post=166728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.masteritaly.com\/en\/wp-json\/wp\/v2\/tags?post=166728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}