{"id":111965,"date":"2022-09-29T15:42:36","date_gmt":"2022-09-29T13:42:36","guid":{"rendered":"https:\/\/www.masteritaly.com\/?p=111965"},"modified":"2022-09-30T17:41:34","modified_gmt":"2022-09-30T15:41:34","slug":"master-grubu-4-buyuyor-pugliada-yeni-bir-uretim-tesisi-ve-afrikada-bir-is-yeri-icin-yatirimlar","status":"publish","type":"post","link":"https:\/\/www.masteritaly.com\/tr\/news\/master-grubu-4-buyuyor-pugliada-yeni-bir-uretim-tesisi-ve-afrikada-bir-is-yeri-icin-yatirimlar\/","title":{"rendered":"Master Grubu %34 b\u00fcy\u00fcyor. Puglia\u2019da yeni bir \u00fcretim tesisi ve Afrika\u2019da bir i\u015f yeri i\u00e7in yat\u0131r\u0131mlar"},"content":{"rendered":"

Kap\u0131 ve pencere aksesuarlar\u0131 ve bile\u015fenlerinin k\u00fcresel pazar\u0131nda lider konumda Puglia k\u00f6kenli bir \u015firket olan Master, 2021 y\u0131l\u0131nda 47 milyon Avro ciro yaparak, \u00f6nceki y\u0131la g\u00f6re %34 art\u0131\u015f\u0131 yakalad\u0131. 2021\/2023 aras\u0131ndaki \u00fc\u00e7 y\u0131ll\u0131k d\u00f6nem i\u00e7in, Conversano\u2019da yeni bir \u00fcretim tesisinin yap\u0131m\u0131 ile Fildi\u015fi Sahilleri\u2019nde Abidjan\u2019da yeni bir da\u011f\u0131t\u0131m biriminin hayata ge\u00e7irilmesini de i\u00e7eren 16 milyonluk bir yat\u0131r\u0131m plan\u0131 uygulamaya konuldu. <\/em><\/p>\n

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Al\u00fcminyum kap\u0131 ve pencereler i\u00e7in aksesuar tasar\u0131m ve \u00fcretiminde d\u00fcnya lideri olan Coversano\u2019daki merkeziyle Puglia\u2019l\u0131 bu Grup 2021 y\u0131l\u0131n\u0131 47,2 milyon Avro ciroyla kapatt\u0131; bu rakam 2020 y\u0131l\u0131na g\u00f6re +%34<\/strong> ve 2019 y\u0131l\u0131na g\u00f6re +%25,9 anlam\u0131na geliyor. Gerek binalar\u0131n enerji verimi ve yeniden yap\u0131land\u0131r\u0131lmas\u0131 alan\u0131nda \u00e7al\u0131\u015fan giri\u015fimleri desteklemeyi \u00f6ng\u00f6ren mali te\u015fviklerin verdi\u011fi h\u0131zla \u0130talya\u2019da fatura edilen tutar (22,5 milyon Avro, 2020\u2019ye g\u00f6re %37), gerekse \u015firketin ge\u00e7en y\u0131llarda ba\u015flatt\u0131\u011f\u0131 uluslararas\u0131la\u015fma projelerinin meyvelerini toplamaya ba\u015flad\u0131\u011f\u0131 d\u0131\u015f piyasalarda fatura edilen tutar (24,7 milyon Avro, 2020\u2019ye g\u00f6re %31) \u00e7ift rakaml\u0131 b\u00fcy\u00fcme sergiledi.<\/p>\n

Bu son derece olumlu b\u00fcy\u00fcme kar\u015f\u0131s\u0131nda Master Grubu, halihaz\u0131rdaki uluslararas\u0131 ortam\u0131n belirsizli\u011fine ra\u011fmen, 2021\/2023 aras\u0131ndaki \u00fc\u00e7 y\u0131ll\u0131k d\u00f6nemde beklenen fatura edilecek tutar\u0131n yakla\u015f\u0131k %10,4\u2019\u00fcne kar\u015f\u0131l\u0131k gelen yakla\u015f\u0131k 16 milyon Avro toplam de\u011fere sahip bir yat\u0131r\u0131m plan\u0131n\u0131<\/strong> uygulamaya koydu.<\/p>\n

Yeni yat\u0131r\u0131mlar proses, \u00fcr\u00fcn inovasyonu ile dijitalle\u015fme ve \u0130talyan mal\u0131<\/em> alanlar\u0131nda ger\u00e7ekle\u015fecek. Firma kendi \u00fcretiminin %97\u2019sini \u015firket i\u00e7inde<\/em> tasarl\u0131yor ve \u00fcretiyor ve Conversano\u2019da kendisine ait genel yerle\u015fkede<\/strong> yakla\u015f\u0131k 320 \u00e7al\u0131\u015fandan yararlan\u0131yor (\u00fc\u00e7 y\u0131ll\u0131k d\u00f6nemde +50 i\u015fe al\u0131m d\u00fc\u015f\u00fcn\u00fcl\u00fcyor)<\/em>; bu yerle\u015fke, \u00fcretim kapasitesinde art\u0131\u015f ve lojistik ak\u0131\u015flar\u0131nda verimlilik sa\u011flayacak olan yakla\u015f\u0131k 12.000 m2\u2019lik yeni bir \u00fcretim tesisinin hayata ge\u00e7irilmesiyle geni\u015flemesini s\u00fcrd\u00fcr\u00fcyor<\/strong>.<\/p>\n

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Uluslararas\u0131 ortamda (Master firmas\u0131 cirosunun %52\u2019sini yurtd\u0131\u015f\u0131ndan elde ediyor), Fildi\u015fi Sahili\u2019nin ekonomik ba\u015fkenti olan \u00a0Abidjan<\/strong> \u015fehrinde Afrika\u2019da yeni bir ba\u011fl\u0131 kurulu\u015fla<\/strong> geni\u015fleme projeleri devam ediyor. Bat\u0131 Afrika<\/strong><\/a>\u00a0i\u00e7inde yer alan merkez Grubun piyasa kotalar\u0131n\u0131 artt\u0131rmaya ve ilerleyen y\u0131llarda g\u00fc\u00e7l\u00fc bir geli\u015fim beklenen bu co\u011frafi alanda bir kalesi olmaya d\u00f6n\u00fck stratejik yat\u0131r\u0131m\u0131n\u0131 temsil ediyor.<\/p>\n

Abidjan\u2019daki yeni i\u015f yeri Master Grubu\u2019nun Do\u011fu Avrupa\u2019daki ba\u015fka bir stratejik kalesi olan \u00a0Polonya<\/strong>\u2018daki Krakov\u2019da\u00a0(Master Polska S.p.zo.o) ba\u015far\u0131yla ger\u00e7ekle\u015ftirilen uygulamaya eklenecek.<\/p>\n

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\u00abPandemi d\u00f6nemine ba\u011fl\u0131 belirsizliklere ve enerji maliyetlerindeki pahal\u0131lanmayla ilgili narin duruma ve hammadde teminindeki g\u00fc\u00e7l\u00fcklere ra\u011fmen, Grubun ekonomik performans g\u00f6stergeleri kuvvetli bir b\u00fcy\u00fcme ve iyi bir marjinalizasyon kaydetmemize olanak tan\u0131d\u0131 \u2013 <\/em>diye a\u00e7\u0131kl\u0131yor, Master Grubu CEO\u2019su Michele Loperfido<\/strong> \u2013 b\u00fct\u00fcn bunlar, halihaz\u0131rdaki uluslararas\u0131 ortam\u0131n karma\u015f\u0131kl\u0131\u011f\u0131 ve belirsizli\u011fi i\u00e7inde dahi b\u00fcy\u00fcmeye ve Conversano\u2019daki tesisine yat\u0131r\u0131m yapmaya devam ederek, insan kaynaklar\u0131na ve b\u00f6lgesel \u00fcretime g\u00fcvenle i\u015faret eden Grubun \u00e7abalar\u0131n\u0131n ve ileri g\u00f6r\u00fc\u015fl\u00fcl\u00fc\u011f\u00fcn birer \u00f6d\u00fcl\u00fc\u00bb.<\/em><\/p>\n

\u0130talyan kap\u0131 ve pencere pazar\u0131 2021\u2019de %24,7 b\u00fcy\u00fcd\u00fc<\/strong>\u00a0(\u00f6nceki tahminler +%8,6 g\u00f6steriyordu) ve bu b\u00fcy\u00fcme 2022\u2019de +%10,4\u2019le<\/strong> daha da ileri gidecek. Komut segmentinde<\/strong>\u00a0kap\u0131 ve pencere talebi 2021 y\u0131l\u0131nda %25,9 artt\u0131 ve 2022 y\u0131l\u0131nda %11 daha artmas\u0131 bekleniyor<\/strong>. Bu durumda dahi son 20 y\u0131lda kaydedilen en y\u00fcksek de\u011fer bu. Konut d\u0131\u015f\u0131 segmentte<\/strong> hem kap\u0131 ve pencerelerin hem de cephe kaplamalar\u0131n\u0131n yararland\u0131\u011f\u0131 b\u00fcy\u00fcme 2021 y\u0131l\u0131n %23,1 ve 2022 y\u0131l\u0131nda %9,6<\/strong> olarak tahmin ediliyor (UNICMI \u00c7al\u0131\u015fma Merkezi). \u0130lgi \u00e7ekici olan \u015feyse, 2023 y\u0131l\u0131nda piyasan\u0131n biraz daha b\u00fcy\u00fcyece\u011fi (+%6,2), bu b\u00fcy\u00fcmenin konutta +%6,7, konut d\u0131\u015f\u0131nda ise +%5,6 olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Masterability<\/strong> program\u0131yla \u015firketin bulundu\u011fu b\u00f6lgeye, \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirli\u011fe ve kurumsal sosyal sorumlulu\u011fa olan taahh\u00fcd\u00fc de\u011fi\u015fmeden kal\u0131yor:\u00a0Master firmas\u0131 asl\u0131nda, \u00e7evresel sorumluluk<\/strong> (Master, Ekolojik Ge\u00e7i\u015f Bakanl\u0131\u011f\u0131 ile anla\u015fma i\u00e7inde sertifikal\u0131 CO2 emisyonlar\u0131 hesaplama y\u00f6ntemini tan\u0131mlayan sekt\u00f6rdeki ilk \u015firket olmu\u015ftur) ve ArGe\u2019ye yap\u0131lan \u00f6nemli yat\u0131r\u0131mlar<\/strong> (21\/23 \u00fc\u00e7 y\u0131ll\u0131k d\u00f6neminin cirosunun %10\u2019undan fazla) yenilik\u00e7i \u015firket refah politikalar\u0131<\/strong> (\u00e7al\u0131\u015fma d\u0131\u015f\u0131 faaliyetler ve \u00e7al\u0131\u015fanlar\u0131n \u00e7ocuklar\u0131 i\u00e7in burs program\u0131yla ailelere destek) \u015feklindeki yayg\u0131n politikalarla d\u00fcr\u00fcst bir d\u00f6ng\u00fcsel ekonomi modelini s\u00fcrd\u00fcrmektedir.<\/p>\n

2019 ila 2021 y\u0131llar\u0131 aras\u0131nda\u00a0Master,\u00a0Deloitte taraf\u0131ndan belirlenen \u201cBest Managed Companies<\/em>\u201d\u00a0(En \u0130yi Y\u00f6netilen \u015eirketler \u2013 BMC)\u00a0s\u0131n\u0131fland\u0131rmas\u0131na g\u00f6re \u0130talyan firmalar\u0131 aras\u0131nda kabul g\u00f6rm\u00fc\u015f ve 2021 y\u0131l\u0131nda \u201cWelfare Index PMI\u201d taraf\u0131ndan \u00f6d\u00fcllendirilen ilk 100 \u0130talyan firmas\u0131 aras\u0131nda s\u0131n\u0131fland\u0131r\u0131larak \u00a0\u201cWelfare Champion\u201d (Refah \u015eampiyonu) \u00f6d\u00fcl\u00fcn\u00fc kazanm\u0131\u015ft\u0131r.<\/p>\n

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